Sedu Ionic Ceramic Tourmaline Hair Straightener (1")

I bought this straightener after reading reviews and wanting to upgrade from a cheaper version from wal-mart/target. I have owned it for 5 months and dropped it once over a month ago - it has worked since just fine.

I still have my box AND receipt and am planning on taking it back to ULTA where I originally bought it and exchanging for a different brand. I am EXTREMEMLY dissapointed to have spent the money ($120) and have it stop working completely! It does not heat up anymore and the power light does not come on. I even went as far as check other plugs in my house. It's the straightener. I would not recommend!

I purchased this straightener (even though it was a little expensive) because I was tired of ones that would keep my hair straight for a few hours but then start going back to normal. It used to take me 20 minutes to get my long curly hair straight with other products and this one only takes about 10 minutes with shiny, straight results.Plus, my hair can keep straight for very long time even it's humid.

After having tried several irons, this one stands out and makes straightening fast and my hair has a healthy shine. It heats up really quickly,cutting my hair straightening time in half. Extremely happy with the product!

THIS SEDU STRAIGHTENER STRAIGHTENS QUICKLY AND EFFICIENTLY, WITHOUT FRAZZLING AND BREAKING MY HAIR.

I was in love with it at the first time I used it. It did everything it was described to do.

This flat iron is great! I've had mine for 3.5 years now and it hasn't disappointed me yet. I've tried other ceramic irons (CHI, Solia, HerStyler) and they are all quite heavy and start to weigh down on your wrists after straightening for a while. I love that the Sedu is so light and straightens my hair so smoothly and easily! I've recommended this iron to all my friends who want to buy flat irons and they all love theirs too!

I have used this Sedu ionic hair straightener for 3 months, my hair has been changed from frizzy to shiny & smooth now. I wanna sincerely thank this hair straightener and I will highly recommend it to my friends, cuz it's really a good tool to renew the hair.

I have used many of my friends straighteners after i bought this one. Some straighten faster, but none of them keep my hair as silky as the one i own. My hair feels much less burned using this straightener than using others. It also has a wide range of temperatures. Overall it is a great straightener, but it does take longer than other ones. I have very curly hair so it would take long no matter what. I recommend this straightener, especially to people that don't want their hair damaged easily.

Best investment I have ever made. I have had mine for 2 years and it works the same as the day I bought it. I have even dropped in on ceramic a few times. I laugh at the girls who rave about this new hair straightener they bought from walmart or target.. they will never understand how effectively some straighteners work out there. They are wasting their time every day and ripping their hair out on a straightener they bought for 30.00. To this day, I say its the best $130.00 I have ever spent. I cut my straightening time from 2 hours to 15 minutes. Works so well I even bought the blow dryer. Cut my drying time down from 45 minutes to 5!

I was so thrilled when I got my Sedu a year and a half ago. I had owned several other "top-notch" irons before, (i.e. CHI, global beauty, among others) and I was convinced I had finally found the iron that would live up to its rave reviews. Not so :(. It was great at first, believe me. But just in time for the warranty to run out, it started to fall apart. The plates started to come loose from the handles so that they snagged on my hair and damaged it. Performance-wise, it works great; byfar better than any cheap drugstore-brand coil iron. But as for longevity and quality, I do not feel like it's worth the money.
Now I'm seriously skeptical of any good reviews I read on websites like this one. I don't think too many people take the time to really gauge the durability of their iron over time, which is a very important factor, to me at least. Just thought I'd put it out there... don't be fooled by the reviews!!